Amidst a dark hall, forklift fumes, and the most complicated
equipment move-in for SEYI at a Mexico show…ever, Horacio Peña Villarreal and Marclea Hinojosa Amarante received their
“Baptism by Fire” into the wonderful world of show management, and kicked off
their journey as the new leaders for SEYI in Mexico. They are young, bright,
and ambitious, a resounding theme with SEYI around the world.
Shortly after opening ceremonies on Tuesday, May 6, SEYI made
a formal announcement about the new branch office at an in-booth press
conference. Here is the transcript…
With
recent foreign investments in the area of automotive, appliances and
electronics in Mexico, SEYI sees the need to provide more direct support and
care to their current and future clients to ensure a quality service and a fast
and efficient solution for their needs. The world is focusing on Mexico to be
their production link for export to other countries and are also attracted to
the local growing market.
SEYI
decided to establish the office in the city of Monterrey due to the fact that
the stamping industry has been there for many years, and in surrounding cities
to it. Admittedly, around the country, automotive clusters are growing in other
locations, so in the near future; SEYI expects to have direct support in these
areas also to support these customers.
During
the first two years, SEYI Mexico will have a workforce of five people in its
offices in Monterrey. There will be a person focused on office administration
and marketing, two people focused on direct customer sales, and two service
technicians. This workforce is believed to meet the current needs of our
customers and in the near future the hiring another sales person and a service technician
will address in a more efficient way the personal attention to our customers
and the market. Upon completion of these first two years, SEYI Mexico will have
an office and warehouse space where we will have parts and presses for
demonstration and research for the Mexican industry.
Both
Horacio Peña Villarreal (Manager), and Marcela Hinojosa Amarante
(Administration & Marketing) were trained for a year in SEYI’s corporate offices
in Taiwan for insight into the product, and planning the strategy of this
office in Mexico with all SEYI’s senior executives worldwide.
The
objectives of this new office of SEYI in Mexico are to be able to reach and surpass
the levels of customer satisfaction, increase the presence of SEYI in Mexico,
and provide support for research and development for the industry in
collaboration with educational institutions.
About SEYI
Established in 1962, SEYI has established a
global leadership position in the metal forming industry over the past 50
years. SEYI manufactures mechanical presses, ranging in size from 25 to 4000
tons, at facilities located in Taiwan and the People’s Republic of China.
SEYI is expanding its Total Solution Service
emphasizing peripherals such as feed mechanisms, transfer equipment, and other
ancillaries to maximize SEYI press productivity. SEYI’s servo presses are
highly-integrated, exquisitely designed, durable, smart, energy efficient and
environmentally friendly presses that feature the latest user-friendly
interfaces, safe system designs and robust machine structures. The stylish
exterior designs of SEYI’s presses differentiate them in the market and
communicate their quality and value.
SEYI's products are sold to customers in over
40 countries around the world and have received numerous quality and industry
awards. SEYI has supplied the world’s leading car companies in the automobile
industry. The auto, aviation machinery and medical equipment industries are
expected to be future areas of growth.
The Company completed an initial public
offering of its common stock in 2002 and is traded on the Taiwanese OTC (4533
TT) market.
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